Analyst relations webinar: Beyond best practice

Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst relations webinar on Tuesday April 10 2018, Teri Green, Duncan Chapple and Stephen Miller will not only discuss shifts in the commonly-held ideas about ‘best practice’ but also outline a new Read more about Analyst relations webinar: Beyond best practice[…]

‘Influencer relations’ is no longer the best term for B2B relationship marketing

When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established in integrating communications: enabling relationships with similar business-to-business (B2B) influencers, sourcing advisors and consultants; and developing messages and materials that enable internal capacities like sales, marketing insight and marketing. Many B2B Read more about ‘Influencer relations’ is no longer the best term for B2B relationship marketing[…]
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AR Classics: Identifying and Measuring Impact and Influence

How can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts start to track their impact in the fullest way, they will always be underestimated by suppliers in the high technology and telecommunications industries. Back in 2015, when this was posted, Edelman’s Read more about AR Classics: Identifying and Measuring Impact and Influence[…]
TCS in Mumbai. Photo: Mark Hilary

Investor relations head takes over AR at Tata

The IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its head of investor relations (IR). It would be unimaginable in most firms, and perhaps Tata Consultancy Services (TCS) is one of the few firms that can do that well. Tata Sons’ Read more about Investor relations head takes over AR at Tata[…]

Peter O’Neill joins Kea Company as Research Director

LONDON. February 1st 2018 — Longtime industry analyst Peter O’Neill has been appointed Research Director by Kea Company, the world’s largest analyst relations (AR) consultancy. O’Neill was previous research director at Forrester Research, leading the firm’s services for analyst relations professionals as well as research for B2B Marketing professionals.   At Kea Company, O’Neill will Read more about Peter O’Neill joins Kea Company as Research Director[…]

AR Classics: Barbara French on how to grab an Influential Analyst’s Attention

Barbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst relations. We especially appreciated these points in the article. Marketers can use analysts and analyst research to add credibility to their businesses without ever having the analyst specifically endorse their company. Read more about AR Classics: Barbara French on how to grab an Influential Analyst’s Attention[…]

What research users can learn from analysts’ use of competitors’ analysis

For the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’ use of competitors’ analysis Although our Analyst Value Survey reports and Firm Awards exclude many analysts’ responses, this supplementary analysis suggests that many analysts are regular uses of research produced by Read more about What research users can learn from analysts’ use of competitors’ analysis[…]

SageCircle’s most-read articles in 2017

The enduring value of the SageCircle approach to analyst relations is reflected by the surprisingly healthy traffic visiting the SageCircle blog. Since SageCircle was bought by Kea in 2014, our blogging platform has been influencerrelations.com. Even so, in 2017 several thousand visits came to the most-read posts listed below. NCVI are the four most important letters Read more about SageCircle’s most-read articles in 2017[…]

a16z & Huawei lead 2017’s most-shared analyst relations content

It’s been quite a year. We’ve looked for the ten items of analyst relations content most shared on LinkedIn during 2017. Why LinkedIn? We saw that facebook and twitter were more likely to have a small number of people resharing the same content over and over. a16z Podcast: What Startups Should Know about Analyst Relations was, by Read more about a16z & Huawei lead 2017’s most-shared analyst relations content[…]

CXP catches up with Ovum in 2017 Telecoms & Networking Analyst Firm Awards

The final category in the 2017 Analyst Firm Awards is for telecommunications and networking. The massive changes in those industries mean that very different analyst firms are emerging, partly because the interests of telecommunications professionals are expanding, and business executives are confirming themselves with telecoms issues more and more. Our telecoms and networking awards reflect Read more about CXP catches up with Ovum in 2017 Telecoms & Networking Analyst Firm Awards[…]