Four Quartiles

Four quartiles show enterprises’ growing use of freemium analysts

Managers in large enterprises, and especially those involved in evaluating and deciding about technology choices, use more analyst firms with each year. Our AVS has shown that the different layers of the analyst community, what we call the four quartiles, are used with different frequency by different users. The Analyst Value Survey asks them which Read more about Four quartiles show enterprises’ growing use of freemium analysts[…]

2018 Analyst Firm Awards to be published on 10 September

The world’s most valuable industry analyst firms will be honoured by the announcement of the 2018 Analyst Firm Awards on 10 September. The awards reflect the opinions of hundreds of those firms’ users collected by the 2017-18 Analyst Value Survey. The focus of the survey, on the most valuable analyst firms, spotlights how analyst firms can Read more about 2018 Analyst Firm Awards to be published on 10 September[…]

Siemens, Hitachi, Schneider & AECOM lead Heavy Industry IQ

Siemens, Hitachi, Schneider Electric & AECOM are the firms to watch in Kea’s 2018 Heavy Industry Influencer Quadrant. Stephen Miller (@InfluenceRel) and Duncan Chapple (@DuncanChapple) published the report on August 10th to spotlight the firms with the highest profile in analyst research on chemicals, construction, energy, manufacturing, materials, resources, shipping and transportation. Philips, Adobe and Read more about Siemens, Hitachi, Schneider & AECOM lead Heavy Industry IQ[…]
Forrester-Analyst-Firm-Awards

Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution

Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester confirmed the purchase of two technology providers, Glimpzlt and FeedbackNow. Together, the purchases enhance Forrester’s ability to provide operational solutions that will be part of the customer experience suite that it Read more about Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution[…]

How Adobe & Amazon gained in TMT Influencer Quadrant

Adobe and Amazon have gained the most share of voice in analyst research over the last year. That’s the finding of Kea Company’s TMT Influencer Quadrant, which Peter O’Neill and I published on July 12. It echoes the finding of last year’s Kea Circle awards, in which our survey of industry analysts found Amazon to Read more about How Adobe & Amazon gained in TMT Influencer Quadrant[…]

Torsten Sewing: Targeting the right analysts

Before you put your Analyst Relations program into practice, you will need to define your goal and start targeting your resources, both within the communications department and in the rest of the business. AR is a long-term commitment of communications resources. Furthermore, the communication needed is entirely different from PR. Understanding analysts does not only Read more about Torsten Sewing: Targeting the right analysts[…]

Torsten Sewing: The case for AR has to be tactical

Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us.   The Institute for Industry Analyst Relations white paper on “Making the case for Analyst Relations” is one in the series of guides written for IIAR members. Many of its members are in large companies where Read more about Torsten Sewing: The case for AR has to be tactical[…]
SageCircle co-founder Carter Lusher

Save the date for Carter Lusher webinar

Our friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner, will present a thought-provoking webinar on Tuesday, July 31st @12 ET/9 PT. Please save the date, registration details will soon follow.   Analyst 5-Year Scenario: Implications for AR of Acquisitions and Read more about Save the date for Carter Lusher webinar[…]
15 05 Analyst Sales Impact Matrix Sample

Analyst ranking must start with service level tiers

  Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the IIAR and Spotlight. The basic reason for ranking analysts is clear. Rather than rank analysts emotionally, or just point to past meetings, we need to have analyst lists which are ranked Read more about Analyst ranking must start with service level tiers[…]

‘Influencer Quadrant’ to spotlight winners in 2018 analyst research

This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients of Kea Company’s premium service had access to the data, which track the profile of over 400 brands in the research of around 400 research organisations. The Influencer Quadrant service was created Read more about ‘Influencer Quadrant’ to spotlight winners in 2018 analyst research[…]