Torsten Sewing: The case for AR has to be tactical

Posted on June 20, 2018June 20, 2018 by Guest Author

Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us. The Institute for Industry Analyst Relations white paper on “Making the case for Analyst Relations” is one in the series of guides written for IIAR members. Many of its members are in large companies where […]

Save the date for Carter Lusher webinar

Posted on June 16, 2018June 16, 2018 by Duncan Chapple

Our friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner, will present a thought-provoking webinar on Tuesday, July 31st @12 ET/9 PT. Please save the date, registration details will soon follow. Analyst 5-Year Scenario: Implications for AR of Acquisitions and […]

15 05 Analyst Sales Impact Matrix Sample

Analyst ranking must start with service level tiers

Posted on June 14, 2018June 14, 2018 by Duncan Chapple

Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the IIAR and Spotlight. The basic reason for ranking analysts is clear. Rather than rank analysts emotionally, or just point to past meetings, we need to have analyst lists which are ranked according […]

‘Influencer Quadrant’ to spotlight winners in 2018 analyst research

Posted on June 12, 2018June 12, 2018 by Duncan Chapple

This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients of Kea Company’s premium service had access to the data, which track the profile of over 400 brands in the research of around 400 research organisations. The Influencer Quadrant service was created […]

Gartner Cool Vendor 2018 release: Things are changing…

Posted on June 7, 2018June 7, 2018 by Guest Author

For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd and get valuable references or valued customers. Since Gartner began the Cool Vendors report in 2004, over 3,100 Cool Vendors have been recognised. Daryl C. Plummer, VP and chief Gartner Fellow just […]

Cool Vendor – is it a beauty contest?

Posted on June 4, 2018June 4, 2018 by Duncan Chapple

There’s been a lot of discussion in the analyst relations community about the rollout of the present round of Cool Vendor designations from Gartner. We’d be better prepared for them if we looked at academic research into contest-like evaluations like these, at the University of Edinburgh’s Analyst Observatory and elsewhere. Drawing on a roundtable at Warwick […]

Should start-ups put customer value before survival?

Posted on May 16, 2018May 29, 2018 by Duncan Chapple

The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common one. However, they need to explain their commercial goals and strategies when speaking to industry intermediaries like analysts or investors. That is my takeaway this week after one to one meetings […]

Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by analyst relations.

PR agencies can boost analyst relations value

Posted on May 15, 2018May 15, 2018 by Duncan Chapple

Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by analyst relations. That’s the finding from what is almost certainly the most extensive research project studying the international analyst relations market. To share the insight, and to help grow our own market, […]

Webinar: How Cool Vendors stay cool

Posted on May 9, 2018May 11, 2018 by Duncan Chapple

Cool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor title and similar designations make start-ups more successful. In this preview webinar, a former Gartner research director will join two experts in the impact of analyst recommendations will discuss the impacts […]

Influencer Relations book: 2nd edition spotlights Gartner’s MQ

Posted on May 1, 2018May 1, 2018 by Duncan Chapple

Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you to our newsletter subscribers we’ll be offering them a discount on the book. If you want a discount, sign up here. The book’s first edition quickly became the best-selling influencer relations […]