Profile: Gudrun specialises in internal and external brand strategy projects, media relations, change communications, and social responsibility programs for the technology industry. Her work involves changing stakeholder behaviour through primary and secondary research into markets and customer segments, the use of psychological tools and general management frameworks. Clients include LinkedIn, Monster.de, Microsoft, SAP and Nokia Siemens Networks as well as start-ups. She has excellent contacts among the German and British media, and a real talent for introducing storylines to journalists. Gudrun is also passionate about improving workflows within creative agencies where she held several positions optimizing processes and staff performance. Gudrun holds an Executive MBA from London Business School and is advisory associate at Experience Excellence (www.experience-excellence.com) as well as a partner at Venture Pursuit. Prior to her current position, Gudrun worked as senior consultant for the marketing agency Pleon in Munich and the communications agency Weber Shandwick in Seattle.